Video Magazine
The Future of Video Communication
Today, businesses, associations and nonprofits are looking for a way to differentiate themselves in the marketplace.
It will help to improve communications and relationships with prospects and clients (external) as well as employees and sales teams (internal)
A video magazine is an upbeat, people-driven program that utilizes the popularity of the prime time news magazines as a way for organizations to communicate and engage with their audience. Think of a video magazine as a combination of a print magazine and a TV channel. It is part 20/20 and part entertainment tonight.
To put it simply, a video magazine consists of a series of videos divided in a logical and consistent way into various segments that communicate a consistent message to an audience on a consistent basis.
Today you have one chance to make a first impression. And most likely it’s not via face to face, over a cup of coffee or a handshake. That’s why creating new, relevant, topical content is so important in telling your story to your prospects and clients.
– Chris Quinn (CQ)
These segments include firm news, products or service profiles, client spotlights, roundtable discussions, product promotions, messages from the CEO, interviews with key personnel or stakeholders, case studies, and sponsored commercials to break up the segments and keep the viewer engaged.
A video magazine will transform your current video marketing strategy by helping you create content that will engage your audience, deliver a consistent brand image to your audience, and provide you with measurable results. The incorporation of the video magazine concept with the storytelling science will improve ROI from your video marketing and turn your clients to brand advocates.
A video magazine can be the perfect solution for your communication needs.
To learn more about video magazines, watch this explainer video now
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