Storytelling Science
From the dawn of civilization stories have been an essential part of human life. They are the means through which societies communicate their history and socialize their people. From childhood to adulthood, we hear stories that have left an impression on us. We know that stories are powerful. Stories draw us into another world; they make us see ourselves in the lives of the characters and the plot. They help us make life-altering decisions, change our views on important issues, and explore new beliefs and attitudes. Stories are entertaining and memorable.Employing Storytelling in the Business World
The business world is the only place where we tend to forget the power of storytelling. We want to focus on the facts and statistics as we move from one PowerPoint presentation to another. We have seen that videos created using storytelling science are more powerful and successful than videos that only focus on facts and information. Customers want brands to ‘show’ not ‘tell.’How Storytelling Science can transform your Video
The science of storytelling is the strategic approach to the tactical application of creating stories that motivate, influence and impact behavior. The measurable are those analytics that show proof of concept. The storytelling science employs the power of stories to help brands produce videos that are engaging and memorable with defined metrics to measure engagement, response, and conversion. At CQ Digital Media, we believe storytelling science should be the foundation of every company’s video. Our goal is to help companies grow their business, gain new clients, focus on retention, and educate their customers. We incorporate storytelling science into every project so that we can help your videos be more effective. By incorporating storytelling science as the bedrock of a sound video marketing strategy, you will:- Engage with your target audience at a deeper level
- Turn your audience to brand advocates who promote your business and are passionate about advocating your brand.
- Improve the Return on Investment (ROI) from your videos
- Set defined metrics that will measure the success of your video campaigns via engagement, response, and conversion.
To learn more about storytelling science and how it can impact your business, watch this video now.